1) Article marketing can be done without any cost which is important to the new Internet business person. As long as you can think and type what you are thinking, you can do article writing. If you have enough budget, you can also hire freelance writers to write your articles for you. However,if you are starting your business on a shoestring budget, writing your own articles and submitting them to the article directories is a highly effective way to buildtraffic.

2) Article writing is as effective today as it was five years ago for building an ever growing flow of traffic to your web sites. The reason for this is, writing articles is work! It takes time to write and submit articles so it takes a level of commitment that in many cases, keeps people from using this method effectively. Writing articles is also a longer term strategy. Though you will see some instant traffic as a result of well written articles, the real payoff comes later, months and maybe even years down theroad . That is because your article will take time to spread all over the Internet. As this happens, you will begin to see your traffic grow, often from articles you wrote many months earlier.

3)Using article marketing creates a snowball effect on your traffic over time. That is why it requires a commitment in order to be effective. As your articles are seen on the article directories, they will be published by web site owners and e-zine publishers. They will eventually provide direct traffic from all over as well as providingback links to your web site. Those back links are search engine juice that will help move your site to the first page of the search engines which inturn will generate more traffic.

4) Not everybody uses article marketing! This may be a re-hash of previous points but it deserves being said again. Article writing takes time and effort or money. Either way it is not easy and it is not fast. This puts many internet business people off and they look for faster results with other methods. That being said, if you look at some of the biggest names in Internet business, you will see that many of these people still use articles as a base for their traffic generating strategies.