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    Main » Articles » Marketing

    Pizza Hut Marketing

    Pizza Hut Marketing

    The role of marketing within Pizza Hut is to ensure that the needs of
    customers are met and that the business makes money! The first task is
    therefore to understand our consumers.

    Pizza Hut has a broad range of customers. This is because pizza is
    extremely popular with a wide variety of people.

    In order to satisfy the needs of our customers, marketing is also
    involved in New Product Development. There are several steps to go
    through before we launch a new product. The first step is to carry out
    research to find out:

    · What people think about pizzas (what role do they play in people's
    lives, when do they eat them and so on)

    · What do they like about pizzas

    · What do they dislike about pizzas

    · What do they want from pizzas

    This information is collected together and used to create ideas for
    prototypes. The ideas are tested first, before we make any pizzas.

    Once we have perfected the pizza, we LAUNCH!

    Kids Promotions

    At Pizza Hut we want to add value for families with kids aged between
    4-10. We have a kid's menu with toys or games, which changes every 6
    weeks to keep our frequent visitors entertained. Pizza Hut has also
    linked up successfully with animated films such as Chicken Run, The
    Grenache and Shrek which have proved a hit for all the family.


    Operations

    The Pizza Hut restaurant operation is the face of the company. The
    role of operations is to be obsessed with the quality of our pizza and
    the experience that our customers receive.

    There are 3 distinct categories of restaurants.

    Full Service Restaurants
    These are the traditional pizza restaurants offering a seated service
    and take-away.

    Home Service Restaurants
    These restaurants offer home deliveries and take-away.

    Restaurant Based Delivery
    These restaurants are full service restaurants combined with a
    delivery and takeaway service.

    All our Pizza Hut sites work to the CHAMPS standard

    Cleanliness
    Hospitality
    Accuracy
    Maintenance
    Product
    Speed

    These six items define the very core of customer expectations. CHAMPS
    has become the vehicle which drives Operations Excellence into our
    business and is also supported by a reward and recognition scheme for
    the Team members.

    The 'CHAMPScheck' is a tool used to ensure consistency of service and
    product quality across the entire Pizza Hut estate, in fact it is used
    for all the Tricon brands internationally.

    Environmental considerations
    Pizza Hut (UK) uses environmentally friendly materials where practical
    e.g. water based paint and recycled Pizza boxes.


    Finance and Planning

    In support of our business goals, the Pizza Hut Finance function is
    split into two teams, Control and Planning.

    The overall role of Control is to ensure that our financial statements
    are accurate and reflect a true and fair view of our business
    performance. It ensures that all transactions entered into by Pizza
    Hut are appropriately recorded. It also has a responsibility to ensure
    that our assets are protected, through appropriate controls and
    processes.

    Within Control, we have teams that are responsible for the following:

    · Preparing and reporting accurate data to Senior management,
    Investors and Statutory bodies

    · Supporting the expansion programmes of the Franchising and Business
    development teams

    · Analysing variances from Plan and Forecasts to facilitate and
    influence decision making

    · Paying over 12,500 employees on a weekly basis and ensuring the
    related tax and statutory responsibilities are discharged

    · · Paying the suppliers who keep us supplied with food, drink and the
    services that we need to run our restaurants

    · Treasury and Tax management

    · Insurance and Estates management

    We also have specialised tax expertise to ensure that our liability to
    the government is calculated properly.

    Planning's role is to ensure that our underlying business performance
    is analysed & understood, that our business & units have suitably
    stretching performance targets and that our continual drive to improve
    our business returns is well on track.

    Structurally, Planning is split into three teams:

    · Business Planning, who manage the total business and individual unit
    budgeting process, as well as providing commercial analytical support
    to our Operators

    · Strategic Planning, who drive the long range planning process, and
    who support strategic projects around the business

    · Financial Investment, where our focus on returns is displayed
    through control of our investment processes

    Both Planning and Control team members spend much of their time
    helping other team members in Pizza Hut, and in turn are sought out to
    add commercial and financial advice to the business as we work
    together in achieving our business goals.

    TRAINING AND BENEFITS

    Training (Team Members)
    We're a company with a track record of promoting from within. While
    we're happy to employ people looking for part-time work or a flexible
    job that will fit in with their lifestyle, there are also
    opportunities if you're looking for a long-term career with us, the
    opportunities to move into management, and world-class training are
    definitely here for you.

    Training (Management)
    At every stage of your development, you'll be exposed to a series of
    on- and off-the-job training modules that will ensure you're ready to
    handle more and more responsibility as your career develops with us.
    As you progress through the programme, you'll not only learn
    everything you need to run your own business; you'll discover
    increasingly advanced ways to develop and boost your passion for
    people and your desire for success.

    Deputy Designate Manager
    At Deputy Designate level, your training will consist of the
    following:

    ON-THE-JOB MODULES

    · Orientation

    · Getting Started

    · Basic leadership skills

    · Cleanliness

    · Sanitation & Food Safety

    · Safety & Security

    · Basic Product Management

    · Basic Labour Management

    · Basic HR Management

    · Crisis Management

    · Cash Management

    · Service Recovery

    · Opening the Restaurant

    · Closing the Restaurant

    · Shift Change

    · Floor Management

    · Receiving & Storing Product

    CLASSROOM MODULES

    Orientation

    · Technical Skills

    · Basic Leadership Skills

    Deputy Manager
    Earn a promotion to Deputy level, and you'll experience the following:

    ON-THE-JOB MODULES

    · Selecting Team Members

    · Recruiting Team Members

    · Team Member Training

    · Advanced HR Management

    · Improving Team Performance

    · Advanced Product Management

    · Concept Modules

    · Advanced Leadership Skills

    · Preventive Maintenance

    CLASSROOM MODULES

    · Train the Trainer

    · Advanced Leadership Skills

    · Systems & Administration

    Restaurant General Manager
    Even when you reach the most powerful role in the restaurant, the
    training doesn't stop. All our Restaurant General Managers have the
    opportunity to taste the following advanced training:

    ON-THE-JOB MODULES

    · Forecasting

    · Managing the P&L

    · Conducting Period Meetings

    · Restaurant Sales & Marketing

    · Ops Excellence

    CLASSROOM MODULES

    · Managing meetings

    · Business Development Programme

    · CER (Champs' Excellence Review)

    Area Manager
    we offer our Area Managers advanced training in a vast number of
    behavioural workshops, which include:

    · In-store Operational Standards (STAR)

    · Personal Development Programme

    · Time Management

    · Presentation and Training Skills

    · Performance Management

    · Health & Safety

    · GTT (Group Training Techniques)

    BENEFITS

    [IMAGE]


    The longer you stay with us, the more benefits you'll receive. After
    your first 6 months, you'll receive a Whitbread discount card, which
    entitles you to discounts at a number of leisure and retail outlets.
    Depending on your role, you'll also be eligible for our pension
    scheme, PPP Healthcare and long service reward.

    Category: Marketing | Added by: Antonio (14.06.2009)
    Views: 207 | Rating: 0.0/0 |
    Total comments: 0
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