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| Main » Articles » Marketing |
Successful Internet Marketing Requires More than Just Having a Website
| It is important to have more than just a website you need a web
presence. But what is a web presence? A web presence is the same as
branding yourself, the more common term used with brick and mortar
businesses. A good example of branding for an offline/brick and mortar business is Wendy's. Wendy's has two trademarks two things that we all KNOW 1- their burgers are square instead of round and 2- Wendy is a red headed girl with braids and freckles and her face is on all their packaging. Did you know that the square burgers were not meant to be something to make the restaurant stand out? Dave Thomas originally had square burgers out of necessity. But that difference gave the restaurant a distinction something different about them and it became a symbol of Wendy's. Add the cartoon image of Wendy, Dave Thomas' daughter and you have a brand. Now transfer that to the internet. The internet is NOT "Field of Dreams," there is no "if you build it, they will come" with websites. You need to ATTRACT or DRAW visitors to your site. You then need to compel them to buy from you or opt-in at your site (give you their name and e-mail so you can follow-up with them, presumably to sell them things). There are millions of websites on the internet so, like Wendy's, you need to distinguish yourself from everyone else. You do that by creating a web presence. The important aspects of your web presence are: - be repetitive if you are going to use your name, use it everywhere. If you are going to use a nickname or business name use that everywhere. By everywhere I mean on your website, on your e-mails, in your ads, in any and all forms of communication you use. - be personal you need to share something of yourself. You may not like it, but because there is so much possibility online good and bad possibilities you need to be willing to share of yourself before you expect your potential customer to give you money. Use a picture as much as you possibly can. - generate credibility and trust some of the trust will be generated through you sharing of yourself, but the part of generating trust is showing that you are an expert in your field. You need to present yourself in a credible manner. Provide references or common logos (PayPal, MC/Visa, Better Business Bureau, national certifications, etc) on your website these will help quickly show your customer that you are someone to listen to and believe. - be a leader - there is more to being a leader than knowing everything. Don't think that you have to have all the answers in order to present yourself as a leader, you don't but you DO need to know where to find the answers and how to help those you come in contact with. This, of course, is more important if you are developing a team or recruiting for an MLM or Direct Sales type online business. If you build a web presence, you will be starting your business on a solid foundation and you will not fail. | |
| Category: Marketing | Added by: Antonio (15.06.2009) | |
| Views: 154 | Rating: 0.0/0 | |
| Total comments: 0 | |
