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I believe the following rules apply to any type of project or endeavor, and are crucial to success but far too easily overlooked. Keeping these rules in mind can not only save you time, but possibly make the difference between success and failure in any activity, business, or enterprise.

1. If you want a project to succeed you have to actually work on that project, and you have to complete all of its steps.

2. If you don't complete all of the necessary steps of any project, your project will not succeed or it will not enjoy the success it could have had.

3. If you start on a project which you will not have time to fully execute, the project is not likely to succeed.

4. Two half-done projects are not equal to one fully done project.

5. Completing 10% of ten projects is not equal to completing one project 100%.

6. It is usually unwise to drop a project which is succeeding in order to pursue another project, just because you think the new project might have greater success.

7. If a particular project is successful and is generating revenue or producing a result, it is usually wise to increase the successful actions and devote more time and energy to that project, instead of either dropping it, or spending less time on it, in order to attempt new and untested strategies.

8. If you take on more projects than you have time for, they will most likely not all get done. Either some will be neglected while others are completed, or you will spread your time and attention thin over numerous projects, and wind up with just that - numerous incomplete projects.

How does this translate into Internet Marketing?

* All of the successful money making programs and strategies you read about in your emails may very well be successful. But if you dabble in all of them without taking time to drive one of those projects through to success, you will get no where, no matter how excellent these strategies are.

* Find a successful entrepreneur and you will find someone who, to at least some degree, follows through and completes existing projects.

* If you have 5 websites which each have great potential but you don't have time to update and promote them all regularly, you probably don't have time for 10 websites either. Or 20.

* There are steps involved in building up any stream of income, online or offline, and these steps must be executed if the project is expected to begin generating income or any intended result.

* In the real world, income does not happen overnight or without real work. It may happen in sales pages or on testimonials, but not in real life.

* "Real work" does not just mean busyness. It does not just mean "taking action" or "getting started." It means starting and completing projects. In the realm of recurring or residual income, this usually means getting a project up to the point where it is generating a considerable income which can easily be maintained and increased.

* If your existing project is succeeding, and you have enough time to maintain it as well as it should be maintained, and you still have time left over, this is probably a good time to look for new or additional projects to take on.

An exception to some of the above rules probably lies in the occasional instances when one wants to test a few different projects or strategies at once, to see which one becomes the most successful. In this case, once you have a successful project, pour the steam on it, and put less productive projects on the back-burner.

However, do not pendulum swing into over-multi-tasking, or you will have a kitchen full of nothing but backburners, and you will have everything on the stove burning, too.