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    Main » Articles » Management

    Performance Management
    What is Performance Management?

    All members of staff within Boots take a keen interest in the methods
    used by the organisation to reward them for loyalty and hard work. It
    is generally recognised that the majority of people go to work for a
    range of reasons but predominant among these is a need to earn a
    living wage. To an employee, this means being able to pay bills on
    time, provide the family with a home and sufficient food to follow a
    healthy diet, and afford luxuries such as cars, holidays and regular
    entertainment.

    In the quest for efficiency, a comprehensive process of performance
    measurement will be central to the fair distribution of rewards. A
    number of stages will be set up and part of the recruitment procedure
    will be to gain staff with a high level of commitment to the aims and
    objectives of Boots. These will be determined by the senior management
    team and will reflect the nature of the business activity carried out
    by the firm. From this, the mission statement will be identified and
    all staff will be encouraged to meet and exceed the levels of the
    service described by it.

    From the framework of Boots mission statement, the human resource
    manager will set up strategies to assist departmental managers to
    measure their staff performance levels. Each department will identify
    its own aims and objectives to contribute to the overall effectiveness
    of the company. The departmental objectives will be directly linked to
    the activity carried out within it and will then be cascaded down to
    each member of staff. In some cases, this will at team level where
    several employees will be expected to make a contribution. Training
    may be provided to assist individual and team members to achieve their
    goals.

    If employees of Boots are to meet their targets, theses targets must
    be realistic and achievable and the organisation must provide suitable
    resources to enable them to complete tasks satisfactorily. Boots'
    staff can easily complete tasks they are competent in performing but,
    to aid motivation, new tasks can be added to the existing skills and
    an allowance must be made when this occurs.

    By discussing these objectives with each employee, Boots departmental
    manager will be able to make small adjustments to match individual
    employee capabilities. The aim is to keep motivation levels high so
    that employees are able to concentrate their energies on achieving
    their particular targets. If these are unrealistic, this will lead to
    demoralised staff who knows they will not be able to meet targets and
    this will lead to unnecessary absences, placing the employee in an
    even worse situation.

    Part of the monitoring process will be to see how close Boots staff
    has to come to meeting their targets and analysing the reasons for
    non-achievement. This can be done more frequently for staff that is
    falling behind the set target figures and it will be up to Boots'
    departmental manager to give encouragement and assistance to the
    slower members of staff. Confrontation helps no one and it will
    inevitably lead to resignations and poor performance levels for that
    particular department.

    Boots use the appraisal interview on a regular basis as a good source
    of finding out whether or where employees require help. If a member of
    staff has not been able to achieve set targets, it could be due to a
    lack of skills. Boots easily remedy this by giving training and there
    are many methods available, depending on the nature of the ability to
    be improved.

    When Boots feel that its own courses are inadequate of improving
    individuals motivation it may bring in outside consultants to help
    improve the situation. Some staff will be encouraged to join college
    courses, which will be attended after work or an allowance of one
    afternoon or one evening will be given.

    Once a training course is finished, the progress of the attendees will
    be monitored by Boots managers & supervisors to see if they are
    applying the new skills satisfactorily. Boots realise that at this
    stage encouragement and extra help are needed for these newly trained
    employees, otherwise the training received can be lost if the
    employees do not fully understand what they have just learnt. Being
    offered training is a method of motivation in itself and Boots claim
    that staff takes advantage of this additional facility.



    How motivational theories influence Boots approach to management
    ================================================================

    The ability to motivate employees is central to the role of Boots'
    supervisors and managers. This is needed both for individual members
    of staff and, more frequently, for teams in the current working
    environment where team activities play an important part in
    departmental operations. The ability to motivate people comes from a
    greater awareness and understanding of individual behaviour patterns.
    It is also aided or hindered by the style of management used within
    Boots as well as the structural parameters designed by the senior
    management of the organisation.

    The notion of motivation has been developed over a century of business
    practice and this has been studied by many theorists in an attempt to
    discover the perfect solution keeping staff motivated. Boots know that
    there is no such thing as a perfect solution, of course, because the
    managers are dealing with human beings, each of whom has a completely
    unique personality. This means that one solution would not suit all
    employees and so Boots encourage managers to use a variety of
    techniques to motivate all kinds of staff.

    The senior management of Boots assists managers in their duties by
    providing a series of benefits and rewards for consistent levels of
    motivation for two reasons:

    · To allow the manager discretion in the treatment of staff at
    different levels

    · To encourage high standards from staff who will be rewarded for
    their efforts.

    In addition, if it is recognised that not all employees are willing
    workers then a series of disciplinary procedures will be agreed for
    those employees who fail to respond to the encouragement given by the
    management of Boots.

    The ideas of several major theorists have contributed to the change in
    approach taken towards people as human resources within Boots.
    Theories develop as a result of the weaknesses pinpointed in existing
    ideas. These are then incorporated into new theories and used as
    guidance mechanisms for senior management to establish good practice
    within their operations.

    Many theories have been established within the last 100 years and it
    is not possible to consider each one of these. What is important in
    the study of motivation are the key names that have influenced, not
    only Boots' approach to management, but also the majority of other
    organisations. Four major theories have remained at the forefront
    motivational techniques and each one is linked to a different style of
    management. They are:

    · Abraham Maslow

    · Frederick Winslow Taylor

    · Douglas McGregor

    · Frederick Herzberg.

    Abraham Maslow's hierarchy of needs

    Maslow's theories of motivation have been popular since the 1950s and
    are based on meeting people's needs in the workplace. The theory
    suggests that unsatisfied needs can lead to dissatisfaction.

    Maslow’s hierarchy of needs



    Maslow identified a range of needs that were largely hierarchical in
    nature:

    Basic needs are for reasonable standards of food, shelter and clothing
    in order to survive. This level of need will typically be met in
    workplaces by the receipt of money in exchange for work done.

    Security needs are also concerned with physical survival. In the
    workplace these security needs could include physical safety, security
    of employment, adequate rest periods, pension and sick schemes.

    Group needs are concerned with an individual's need for affection and
    love. Most people want to belong to a group. As organisations grow,
    individuals can lose their identity, becoming just another number or
    face in the crowd. Organisations therefore need to find ways of
    building individuals into groups and teams.

    Self-esteem needs are based on an individual's desire for self-respect
    and the respect for others. Employees have a need to be recognised as
    individuals and to feel important. This is where giving status to
    individuals and recognising their achievements is important.

    Self-actualisation needs are concerned with personal development and
    individual creativity to achieve one's full potential. In order to
    meet these needs at work, individuals need to be provided with the
    opportunity to use their creative talents and abilities to the full.

    Taylor's Principles

    Frederick Taylor in his 1911 work advanced the view that employees are
    basically motivated by money. The job of management was to provide
    formal order and control in the working environment. Management did
    the planning and provided the support to show the workforce how best
    to do the job. Taylor felt that, with this clear line and staff
    organisational structure, productivity would increase because the
    employee would recognise that a higher output rate would lead to
    higher pay. Obviously, this approach tends to address what are
    perceived to be lower level needs and, by its very nature is far more
    relevant to labour intensive industries.

    Taylor's principles would support the use of these three pay systems:

    Performance-related pay (PRP) is a scheme, which links output and
    performance to pay. Employees receive bonuses, which are dependent on
    their ability to reach specific targets. PRP rewards are good
    performance, so it should motivate employees to work harder. However,
    some critics argue that factors beyond an employee's control, such as
    the breakdown of machinery, could affect their performance. Critics
    also argue that PRP categorises employees as good or bad performers
    and this can have a de-motivating consequence on upon those who fail
    to achieve their targets.

    Piece rates provide employees with a variable income, payment is
    directly linked to output. Employees are encouraged to produce as much
    output as possible and maximise productivity. Although productivity is
    increased in this method, the standards of the product may decrease as
    employees strive to gain rewards.

    Commission based pay, is often used when for sales staff and employees
    are paid a percentage of the value of the goods they sell.
    Commission-based pay motivates employees because their own performance
    and ability to sell the company's products determine the level of
    their salary.

    McGregor's Theory X and Theory Y

    The motivation of employees is normally the responsibility of the
    manager. He or she makes assumptions about an employee's basic needs
    when deciding on a suitable motivation method. Douglas McGregor's 1960
    study, suggests that two types of employee exist, each possessing
    different needs. McGregor argues that the type of employee a person
    becomes is influenced by management style.

    Theory X conveys a negative view of human nature, portraying employees
    as lazy, un-ambitious people who dislike work and need to be
    controlled through punishment. McGregor argues that if a manager
    treats employees as if they are naturally inclined to be idle and
    disinterested and believes that they do not want responsibility, then
    they will fulfil this role. It is self-fulfilling prophecy.

    Theory Y argues that employees are not money motivated but gain reward
    from the job itself. Theory Y presents employees as self-disciplined,
    work appreciative people who crave responsibility and creative
    fulfilment. McGregor's Theory Y is significant because it suggests
    that given the right conditions and management style employees can be
    motivated to work efficiently and productively.

    Frederick Herzberg's two factor theory

    Frederick Herzberg carried out some important research into
    motivation. He identified a range of dissatisfiers associated with the
    context and satisfiers associated with the content of jobs.

    Herzberg’s factors causing satisfaction and dissatisfaction
    Dissatisfiers include the following:

    · Autocratic or arbitrary company policy and administration.

    · Low pay.

    · Poor working conditions.

    · Antagonistic relations between different levels of employees.

    · Unfriendly relationships within the hierarchy.

    · Unfair management and supervisory practices.

    · Unfair treatment of employees.

    · Feelings of inadequacy.

    · Impossibility of growth and development.

    Herzberg suggested that the existence of the above, to any great
    extent, would cause dissatisfaction which would, in turn, lead to
    absenteeism, poor levels of output, resistance to change and
    negativity in the workplace.

    In contrast, Herzberg identified a range of the satisfiers associated
    with the content of the work that would encourage motivation:

    These are:

    · Recognition of effort and performance.

    · The nature of the job itself - does it provide the employee with the
    appropriate degree of challenge?

    · Sense of achievement.

    · Assumption of responsibility.

    · Opportunityfor promotion and responsibility.

    The ways in which the employees of Boots are motivated

    The Boots company offers pay and working conditions which are both
    highly competitive and above average. Boots are committed to an open
    and honest management system, which enables all employees to be well
    informed and to understand issues affecting the business. The company
    has progressive and competitive policies on performance and reward,
    designed to recruit, motivate, develop and retain high quality people.
    Such theory like Herzberg's, outlines the management style within
    Boots today. Boots realise that the style of management adopted within
    the organisation affects general behaviour patterns and that is why
    the Human Resources Department does all it can to introduce new ways
    of motivating its staff. An example of how Boots do this is by
    rewarding employees who have reached certain targets with hygiene
    factors such as incentives as well as motivators such as the
    delegation of responsibility or praise.

    The Potential for Conflict in Boots Human Resource Management

    Unfortunately, it was forbidden by Boots to give me particular
    information about the potential for conflict in its human resource
    management. This is because; other competitors may be able to use such
    details to withstand a greater chance of attracting more customers in
    the same market. However, in any large organisation conflict is
    inevitable. Basically, the resources that can be devoted to this area
    are limited and everyone wants a large share of them.

    The following shows the main areas for conflict:

    Recruitment & Selection - This area of Boots is in a great position to
    reward employees with better jobs and more attractive salaries. In
    making decisions, the department is unlikely to please everybody. This
    can cause many problems within the business. For example - if Boots
    were recruiting internally for a sales representative and came up with
    five strong candidates it would mean satisfying one of them and
    dissatisfying four. This sort of method could quite easily cause
    conflict within the business, which is why external recruitment is
    sometimes the best but also, a more expensive procedure.

    Theory X and Theory Y - The managers of Boots are at the forefront of
    potential conflict within the business. Many managers of any
    organisation may wish to believe that Douglas McGregor's Theory X is
    the correct one to go by but others may argue that Theory Y is. This
    can cause managers to argue whether the employees of the business
    should be given more responsibility or whether they should be told
    what to do, how to do it and to do it in a certain amount of time.

    Appraisal - This is the most common cause of conflict in any large or
    medium sized business including that of Boots. Employees sometimes
    wish to be left alone to get on with their job instead of being told
    how good they are at doing it. Therefore such employees will be
    against the idea of an appraisal system in the organisation.

    There is always the potential for conflict in Boots whether an
    appraisal system is in use at the company. Employees may feel that
    they are working much harder than what the manger recognises and may
    feel like they deserve more appraisal causing disputes and
    disagreements. Also other kinds of disputes may tend towards that of
    favouritism or victimisation. Staff workers of Boots could be jealous
    of those who may look to be favoured by the employer and could feel
    victimised due to a lack of attention.

    Departmental rivalry - The managers of Boots human resource department
    have the extremely difficult job of deciding which areas of the
    business gets the benefits of staff training and development. But
    these benefits for the different departments of Boots are limited
    therefore some departments miss out thus causing major conflict
    between all the departmental managers.
    Category: Management | Added by: Antonio (15.06.2009)
    Views: 199 | Rating: 0.0/0 |
    Total comments: 0
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