? Get your customers permission to send them emails. You have to remember that most people do not like their email boxes being filled with spam mails or even updated mailers. Just ask the customers permission before you proceed and then send them mails. Use e-mail services like Aweber or GetResponse. You are more likely to retain your customer's goodwill and you can avoid CAN-SPAM penalties from the domain manager through whom you are sending emails.

? Get emails sending software where all you have to do is upload the information and content and the email addresses and send them across. You could use a service called GroupMail. You will note that most people use software to get the process of updating their customer's regularly. Make sure that you have targeted emails that are tailor made to customers who are interested in the products that you are selling. Do not buy databases of customers who are ignorant of your product; you are not likely to get any customers from such a database.

? Use persistence to get your message across. Once the customer has registered for your website and got your newsletters, make sure that the reader has something to take away in the emails that you send. There should be discount coupons, special offers and free deals that they can look forward to and that will make sure that the email gets read.

? Personalize the emails. Sending bulk mailers are fine but you also need to make sure that the customer is made aware of what you want from him. Address the readers directly and ask them for feedback to get the best deals for readers.

? Set an exit strategy where you can track the reader and his options of reading the mails. Remember that each reader who wants to read your mail will do so but once they stop reading, you have to find a way to get back their attention or stop sending those mails. This creates a favourable impression and readers are more likely to stay with you, or come back to you in the future.

? Build the reputation of your email marketing campaign where you provide quality information and recommend useful products.

? Get the reader to go somewhere after reading the e-mail, like back to your site, this increases traffic to your website and depending on the topic of your e-mail, could be considered targeted traffic. This increases your chance of actually making sales.

Use your e-mail marketing campaigns wisely do not e-mail your readers more than 3 times a week, anymore and they will quickly tire and unsubscribe or just immediately delete to junk. Keep them interested and responsive by providing quality content.